Soyful
Refined Soybean Oil
Refined Soybean Oil
Bright & Positive
The Soyful brand has the most developed visual identity (three design directions: Calm & Confident,
Bright & Positive, Warm & Natural). IP protection for Soyful should be treated as the immediate
priority. Other brands should follow as their identities are finalized.
Soyful brand; all three design directions side by side